FiveThirtyEight We Asked 8,500 Internet Commenters Why They Do What They Do Comments often serve as identity badges, said Joseph Reagle, the author of “Reading the Comments: Likers, Haters, and Manipulators at the Bottom of the Web” and a professor of communication studies at Northeastern University. “You see this particularly on social media,” he told me. The comment is meant to tell the world, “This is who […]