Skip to content
  • We Asked 8,500 Internet Commenters Why They Do What They Do

    FiveThirtyEight - 11/28/2016

    Comments often serve as identity badges, said Joseph Reagle, the author of “Reading the Comments: Likers, Haters, and Manipulators at the Bottom of the Web” and a professor of communication studies at Northeastern University. “You see this particularly on social media,” he told me. The comment is meant to tell the world, “This is who I am.” People may also comment to gain approval and solidarity with their social group, he said. “It’s a way of saying, ‘I am like you.’” Of course, offering a correction can also be a means of propping up one’s own ego.

  • Cookies on Northeastern sites

    This website uses cookies and similar technologies to understand your use of our website and give you a better experience. By continuing to use the site or closing this banner without changing your cookie settings, you agree to our use of cookies and other technologies. To find out more about our use of cookies and how to change your settings, please go to our Privacy Statement.