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  • Want to engage millennials? Try corporate social responsibility

    Forbes - 09/27/2017

    Some companies approach projects with a longer time frame. “There is a nice trend in Fortune 500 companies such as Johnson & Johnson and Cigna that offer global pro bono advisor or volunteer programs to their employees,” said Paula Caligiuri, PhD, D’Amore-McKim School of Business Distinguished Professor at Northeastern University. “In these programs, employees are on loan, whether for a few weeks or several months, to volunteer their professional skills in in developing countries. Companies can achieve their CSR goals while dramatically increasing employee engagement through volunteerism.”

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