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  • Want the best price online? Good luck with that

    Marketplace - 10/27/2014

    Here’s some not-so-happy news as the holiday shopping season continues: The price you see online for a given item may not be the same as the price others see. The retailer may ask you for more money, or just show you an array of more-expensive products, depending on what kind of machine you’re using, or whether you’re logged into their website, or your browser. That’s the bad news from a recent paper by researchers at Northeastern University.

    The worse news is: It’s really, really hard to tell what conditions might get you the best price.

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