Gearing up for Valentine’s Day? So are retailers. We spend a fortune trying to get cupid on our side-last year’s sales climbed to nearly $19 billion. And even though the dipped berries, roses, and wining and dining can be nice, two new research studies reveal we just may want to rethink our Valentine’s M.O. It turns out the gift that could actually serve to improve a relationship costs nothing. Not a cent. Au contraire, not giving it can cost us a lot more than we might suspect.

Beyond the bling, there’s something else we should be paying attention to. Literally. Most of us have never heard of it, until researchers at Baylor’s Hankamer School of Business recently revealed their findings on relationship satisfaction.

 

The Huffington Post