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  • This Is Your Brain. And this Is Your Brain on Gossip.

    Boston Magazine Boston Daily Blog - 06/08/2011

    Late last month, smack in the middle of the DiMasi trial and right around the time we learned of Arnold’s infidelity, a Science study out of Northeastern University popped into the world and promptly landed itself in headlines across the blogosphere. The title, “€œThe Visual Impact of Gossip,”€ pretty much explains its popularity off the bat. The gist was this: juicy gossip -€“ that is, negative social information about someone – increases the importance of the info-associated face to your unconscious brain as it makes split-second decisions about what, from the relentless flood of information it receives from the outside world, to notice and linger on without you ever even realizing a decision has been made. It means that whether you mean to or not, you will zero in on that guy you heard once fired someone before Christmas/pooped in the street/threw a chair at a classmate.

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