There’s something about autumn: why do people love fall so much?
The Guardian - 09/23/2019
According to Bruce Clark, an associate professor of marketing at Northeastern University, nostalgia is a particularly effective marketing tool. “There’s some evidence that nostalgia makes people a little less price sensitive,” he says. “There is the idea that seasonal scarcity is something that gets customers excited, so the fact that something is only available for a certain amount of time [in fall] increases demand.”