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  • There’s something about autumn: why do people love fall so much?

    The Guardian - 09/23/2019

    According to Bruce Clark, an associate professor of marketing at Northeastern University, nostalgia is a particularly effective marketing tool. “There’s some evidence that nostalgia makes people a little less price sensitive,” he says. “There is the idea that seasonal scarcity is something that gets customers excited, so the fact that something is only available for a certain amount of time [in fall] increases demand.”

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