Skip to content
  • There’s a strange reason your ‘humanely raised’ meat tastes so good

    The Huffington Post - 08/26/2016

    There’s one big reason meat from a “humane farm” tastes so good, and it has nothing to do with farms.

    According to new research, merely being told that meat is produced humanely can make it taste completely different to us. In a study conducted at Northeastern University, people rated meat as looking, tasting and smelling better when they were told it was raised on a humane farm instead of a factory farm, even if that wasn’t true.

    These results provide more evidence that simple descriptions can change the way we see ― and taste ― all sorts of foods.

  • Cookies on Northeastern sites

    This website uses cookies and similar technologies to understand your use of our website and give you a better experience. By continuing to use the site or closing this banner without changing your cookie settings, you agree to our use of cookies and other technologies. To find out more about our use of cookies and how to change your settings, please go to our Privacy Statement.