There’s a strange reason your ‘humanely raised’ meat tastes so good
The Huffington Post - 08/26/2016
There’s one big reason meat from a “humane farm” tastes so good, and it has nothing to do with farms.
According to new research, merely being told that meat is produced humanely can make it taste completely different to us. In a study conducted at Northeastern University, people rated meat as looking, tasting and smelling better when they were told it was raised on a humane farm instead of a factory farm, even if that wasn’t true.
These results provide more evidence that simple descriptions can change the way we see ― and taste ― all sorts of foods.