The Secret Lives of Zipcar Drivers
The Atlantic - 07/20/2012
Fleura Bardhi believed what many of us do about members of car-sharing services like Zipcar. They care about the environment. They want to take cars off the road. They’ve created a trusting community to share assets that previous generations insisted on owning. This is all a very European notion, and it made sense to Bardhi, an associate professor of marketing at Northeastern University originally from Albania.