The (not so) secret history of sexist political campaign buttons
Fast Company - 05/16/2016
Since the early 20th century, there have been buttons disparaging the wives of the men running for president. The slogans were designed to besmirch the candidates, but possibly also stir up anxiety that a strong woman might have too much influence in the White House.
“Gender roles are associated with institutions: the family, the workplace, the military or in this case, the government,” Eileen McDonagh, a political scientist at Northeastern University points out. “Sexism often emerges out of a sense that women’s changing behavior may threaten the very foundation of those institutions.”