The New Science Behind Your Spending Addiction
Newsweek - 10/31/2011
Like many colleges, Washington University in St. Louis offers children of its faculty free tuition. So Leonard Green, a professor of psychology there, did all he could to persuade his daughter to choose the school. He extolled its academic offerings, praised its social atmosphere, talked up its extracurricular activitiesâand promised that if Hannah chose Washington he would give her $20,000 each undergraduate year, plus $20,000 at graduation, for a nest egg totaling $100,000.