The coffee startup born in a college dorm kitchen
Poets & Quants - 03/28/2017
Ever been hungry, tired, and rushing to class? Of course you have, and Johnny Fayad and Ali Kothari know it. As freshmen at the Northeastern University D’Amore-McKim School of Business, making it to their 8 a.m. Financial Accounting class meant sacrificing breakfast — including coffee.
It might not have been very fun at the time, but it was the beginning of something that would consume the rest of their college years. Fayad and Kothari would go on to launch Eat Your Coffee — formerly New Grounds Food — a startup producing caffeine-focused natural foods. Their first product, the Eat Your Coffee Bar, is now available in three flavors and is sold online and by retailers around the United States.