The 5 worst things to include in a cover letter
Philly.com - 06/25/2014
Cover letters are tricky. On one hand, you want to sell yourself and show how you’re better than other applicants. On the other hand, you can’t come across as too arrogant or you’ll be seen as a jerk. You want the hiring manager to know you’re excited about the position, but if you become too effusive, you’re a desperate sycophant. It’s a tightrope act, for sure.
The best tack is usually to keep your cover letters simple and effective. Convey your interest in the position and show how you can help your prospective employer with some of its pain points. Be specific. And whatever you do, don’t include any of these items.