Study will make you question prices on travel websites
Mashable - 10/27/2014
When searching for a flight or hotel room online, it’s hard to know if you’re getting the best price.
A new study from Northeastern University looked at how much prices change based on the user, and found a greater percentage of inconsistencies on travel sites than other kinds of retailers. The study looked at personalized prices over a couple weeks for hundreds of actual users, as well as for fake accounts.