Skip to content
  • Shopping online? Beware of price discrimination

    WBUR - 10/23/2014

    We’ve all seen those personalized internet ads. You search the internet one day for pair of shoes. Then, for the next two months, you receive countless ads for shoes right on your browser. Thanks to Big Data, Big Brother — or Big Business — is watching.

    Now, some big travel websites and online general merchandisers are using that data in a new way: they’re charging different people different prices for the same goods — or pushing some people toward higher-priced offers. It’s called “price discrimination” and we’re learning more about it thanks to new research from Northeastern University.

  • Cookies on Northeastern sites

    This website uses cookies and similar technologies to understand your use of our website and give you a better experience. By continuing to use the site or closing this banner without changing your cookie settings, you agree to our use of cookies and other technologies. To find out more about our use of cookies and how to change your settings, please go to our Privacy Statement.