Scribble on this white van, then go get a master’s degree
BetaBoston - 06/17/2014
If you were at TechJam last week, or frequent the Kendall Square Farmers’ Market, or plan to attend this weekend’s Star Trek Convention (don’t admit that last one), you’ll probably notice a large white van. It’s not a kidnapper. It’s actually a creative marketing strategy designed to drum up interest in Northeastern University’s new master of science in innovation program.
We told you about the new degree offering in April, when the D’Amore-McKim School of Business unveiled plans for a one-year, part-time graduate program aimed at working professionals. The school has pared down its traditional MBA track to focus on teaching the skills that lead to new products and services, and will require students to attend on-campus weekend classes just twice per month. It hopes to enroll the first class of about 30 students in September.