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  • Pumpkin Spice Latte Is Arriving Early, But Will It Cure Starbucks’ Blues?

    Forbes - 08/29/2018

    Bruce Clark, a professor of marketing at the School of Business at Northeastern University in Boston, says the pumpkin spice latte offers customers what they want: “Fat, sugar and salt, plus the additional boost from caffeine. Finally, the smell of the drink is important as scent is an important trigger for memories and emotions.”

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