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  • Pharrell Williams wants everyone to pay attention to climate change

    Quartz - 01/21/2015

    The first Live Earth event organized by Gore and producer Kevin Wall took place in 2007, and was also big, if underwhelming in terms of results.

    Back then, climate change was a hot topic. Gore, basking in the success of his climate change blockbuster documentary, “An Inconvenient Truth,” won a Nobel peace prize for his activism. His movie and the companion spoken word album even won two of  popular culture’s highest distinctions: an Oscar and a Grammy.

    But everything seemed to go downhill from there. Ben Schmidt, an assistant professor of history at Northeastern University, charted how mentions of global warming and climate change in movies and TV shows spiked not long after the Gore documentary, and went down sharply after that. He did this using a tool he created that analyzes the content of subtitles and closed captions.

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