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  • Our brains are wired to prefer the taste of humanely raised meat

    Quartz - 08/26/2016

    Add meat to the growing body evidence showing that people’s experience of the world is influenced by their feelings, rather than objective reality.

    The authors of a new study wanted to test whether people’s beliefs about how a food animal was raised would impact their thoughts on the taste of its meat. To do this, Tufts University’s Eric Anderson and Northeastern University’s Lisa Feldman presented 146 Northeastern University undergraduate students with two identical meat samples. Each sample came with a label—one described the meat having come from an animal raised on a factory farm, and the other was for one raised on a so-called humane farm.

     

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