Online shopping yields different prices, results, say Northeastern study
Boston Globe - 10/23/2014
New research to be unveiled by Northeastern University Thursday found that major travel websites and general merchandisers are testing price steering and discrimination in small doses. The techniques can make it easier for online consumers to find what exactly they want, or conversely, harder to get the best deal.
“You do a search for an item and you’re shown some results, but you don’t know if those are all the results,” said Christo Wilson, a computer science professor at Northeastern and coauthor of the study. “Maybe there’s more stuff or better prices that are being hidden from you.”