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  • Olympian Chloe Kim sends ‘hangry’ tweet. Companies rush in with free food.

    The Washington Post - 02/16/2018

    It is unclear, marketing experts said, just how effective those Facebook and Twitter replies can be in getting customers to buy your products. While a presence on social media can help with brand recognition, it may not lead to a direct rise in sales.

    “In terms of getting people to switch to your brand, we’ve found that tooting your own horn on social media is not a great idea,” said Koen Pauwels, a marketing professor at Northeastern University. “Consumers give a lot more importance to what other consumers say about you than what you say about yourself.”

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