Northeastern University Marketing Association recognized on international level
BostInno - 03/24/2015
The Northeastern University Marketing Association (NUMA) attended and competed at the 37th Annual American Marketing Association International Collegiate Conference in New Orleans, LA this past week. NUMA took home four awards total for Outstanding Chapter Reporting, Outstanding Membership, and Outstanding Communications, as well as Second Place Social Media Campaign in the Be the Match Competition.
NUMA has successfully planned and executed many ambitious events this year including a marketing simulation competition for Northeastern students. Due to these efforts, membership has increased by 43% this year and NUMA was able to implement a new mentorship program for students who have not yet completed co-ops to connect with students who have. In addition to growing in membership, NUMA has increased their digital presence on Facebook, Twitter and their blog channel on BostInno.