NFL draft has become a spectacle in itself
Marketplace - 04/28/2016
“The draft’s become a huge spectacle,” said Dan Lebowitz, who heads the Center for the Study of Sport in Society at Northeastern University.
Lebowitz said it is in the NFL’s interest to create a sense of spectacle surrounding football, because it has relatively few games in each of the cities where there are teams.
“When you look at the NFL, you are looking at a league that largely moves by spectacle,” he said.