New Yorker opens archive ahead of paywall launch
Yahoo! - 07/21/2014
The magazine, part of the Conde Nast group, said its website would have “an elegant design with bigger, more striking photographs,” and would include a new “Cultural Comment” blog and access to podcasts, fiction and commentary.
Jeff Howe, a professor of multimedia journalism at Northeastern University, called the new paywall strategy a good one.
“Paywalls aren’t the silver bullet news outlets thought they would be back in the Jurassic period of the Internet’s development, but a limited and intentionally leaky one becomes one of a bunch of revenue streams to staunch further declines, and maybe even help ward off that terrible vortex of losses leading to layoffs leading to readership declines leading to losses,” Howe said.