Skip to content
  • Move over, millennials. Gen Z is new target audience

    The Boston Globe - 09/01/2015

    To the older consumers, it’s more obvious a product is being advertised when brands post content on social media. But teens do not see it this way, said Northeastern University communications professor Brooke Foucault Welles, who researches high schoolers’ social media habits. Gen Z sees the content as experiences they want to remake.

    “They really like video experiences and tutorials and actively seek those things out,” Welles said. “Kids are doing identity development work, coming up with their own brand preferences.”

  • Cookies on Northeastern sites

    This website uses cookies and similar technologies to understand your use of our website and give you a better experience. By continuing to use the site or closing this banner without changing your cookie settings, you agree to our use of cookies and other technologies. To find out more about our use of cookies and how to change your settings, please go to our Privacy Statement.