Media Firms Lose Control of News as Tech Platforms Rise
Breitbart - 06/30/2016
When allegations emerged that Facebook was skewing its trending news stories, many learned about it… on Facebook.
That underscored the rapid shift in media — not only is news moving from print to digital, but Facebook, Google and other tech platforms are increasingly becoming the main gateways for information.
News organizations are necessarily joining the wave of social news even if it means a loss of editorial control, says Dan Kennedy, journalism professor at Northeastern University.
“You really have no idea what people are going to see and it may be more likely readers will see something rather trivial from your news organization rather than major news,” he said.