Looking for the lowest prices on Amazon? You may have to dig a little
The Washington Post - 06/10/2016
Researchers at Northeastern University tracked pricing of 1,640 of the best-selling products on Amazon’s site over four months. In particular, they were examining what prices were featured in what’s known as the “buy box,” the area on the right side of an Amazon product page that invites you to add an item to your cart. It is coveted real estate for the millions of third-party sellers on Amazon, and for good reason: Landing there practically guarantees that users are going to find you easily. It has been estimated that some 82 percent of sales on Amazon are made through that box.
But, it turns out, “when you go to a page on Amazon, what you’re seeing is typically not the lowest price available,” said Christo Wilson, the lead author of the study, in a press release.