In the digital age, retailers’ use of dynamic pricing skyrocketing
Metro - 11/26/2016
It’s just a matter of time, perhaps as little as five years, before more retailers take up the practice, said Christo Wilson, an assistant professor and researcher in the College of Computer and Information Science at Northeastern University.
His recent academic research found some retailers offering consumers different products depending on whether they were shopping on a desktop computer or a mobile device. Android users saw higher prices.
Consumer reaction to the idea tends to be negative, said Wilson.
“I think the reason for that is the lack of transparency. If you walk into a store and see others using discount coupons, we as a society see that and accept it. But online, it’s not clear whether you are seeing all the same products and prices that everyone else is seeing and it’s not clear why.”