Skip to content
  • How your data is used to create the perfect midterm election ad

    CNET News - 11/01/2018

    Alan Mislove, a professor at Northeastern University, found that you can target a specific individual for an ad. Advertisers can upload a list of 15 different fields on Facebook’s advertising platform — phone number, name, date of birth, address and more — and the social network then matches that information against its user base of more than 2 billion people. If your information matches, you become part of that audience, Mislove said. Facebook will tell advertisers how many users they’ve matched, but it doesn’t provide those users’ names, he said.

  • Cookies on Northeastern sites

    This website uses cookies and similar technologies to understand your use of our website and give you a better experience. By continuing to use the site or closing this banner without changing your cookie settings, you agree to our use of cookies and other technologies. To find out more about our use of cookies and how to change your settings, please go to our Privacy Statement.