How your data is used to create the perfect midterm election ad
CNET News - 11/01/2018
Alan Mislove, a professor at Northeastern University, found that you can target a specific individual for an ad. Advertisers can upload a list of 15 different fields on Facebook’s advertising platform — phone number, name, date of birth, address and more — and the social network then matches that information against its user base of more than 2 billion people. If your information matches, you become part of that audience, Mislove said. Facebook will tell advertisers how many users they’ve matched, but it doesn’t provide those users’ names, he said.