How to defeat the impulse buy AS Thanksgiving approaches, so does the holiday shopping season. Once again, a day traditionally meant to celebrate gratitude will inaugurate a month of rampant consumerism. As a psychologist who studies decision making, I’m acutely aware that marketers know how the mind works, and they aren’t hesitant to use that knowledge to stoke consumers’ desires and […]
How to defeat the impulse buy As Thanksgiving approaches, so does the holiday shopping season. Once again, a day traditionally meant to celebrate gratitude will inaugurate a month of rampant consumerism. As a psychologist who studies decision making, I’m acutely aware that marketers know how the mind works, and they aren’t hesitant to use that knowledge to stoke consumers’ desires and […]