MIT Technology Review How Strong Social Ties Hinder the Spread of Rumours In 1973, the sociologist Mark Granovetter published a paper called “The strength of weak ties” in which he put forward the idea that information largely spreads through society between individuals with weak connections rather than strong ties. His evidence came from asking a few hundred people how they found their jobs. It turned out that […]
Strong social ties impede spread of rumours Strong ties between individuals can actually hinder the spread of information through a network, a study has shown. A team of data scientists at Northeastern University in Boson led by Marton Karsai examined more than 600 million time-stamped mobile phone calls between six million people over six months in an unnamed European country. “Our results provide […]