How meat labels trick your mind
Yahoo! - 09/06/2016
In the study, people reported that meat that carried a label saying it was from a factory farm tasted worse than meat labeled as “humanely raised,” when the samples were actually identical.
The researchers said the results are a basic demonstration that our “affect” — which is a technical term for the ingredients of our emotions — can influence our experience of eating food. [Top 7 Germs in Food That Make You Sick]
“You’re always in an affective state that colors what you see and hear, and now, we know also [that it influences] what you taste and how much food you eat,” said study co-author Lisa Feldman Barrett, a professor of psychology at Northeastern University in Boston and author of the forthcoming book “How Emotions Are Made” (Houghton Mifflin Harcourt, 2017).