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  • How I got a free marketing consultation from 4 brilliant young students

    Inc.com - 02/24/2015

    There’s no shortage of companies eager to abet the inbound marketing efforts of growing businesses like Tiny Tags, which grossed $200,000 last year. But for the cost-conscious Clayton, a free or do-it-yourself method is always the first option. So she held off on a professional consultation, and set her mind on finding an alternative solution.

    She found it last autumn, while reading the Northeastern University alumni magazine. Specifically, she read an article about how a team of undergrads had helped revive and rebrand a local cafe on the verge of bankruptcy.

    The students performed the consultation as part of their “Small Business Management, Operations, and Growth” course taught by Kimberly A. Eddleston, Professor of Entrepreneurship & Innovation.

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