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  • How augmented reality could help you design your next house

    PC Magazine - 02/29/2016

    So how did Masson go from working on Star Wars movies and South Parkanimation to creating virtual tools for architects?

    “I’ve changed industries a number of times. When things get too easy or problems are solved, I don’t want to be doing the same thing over and over again, so I try something new. I am still a member of the Producers Guild of America, as well as the Visual Effects Society, but I took a sideways step into academia for a while. As Executive Professor of Animation and Founding Director of Creative Industries atNortheastern University in Boston, I led the vision and creation of all undergraduate Game Design and Interactive Media curriculum in the College of Arts, Media and Design. I resigned fairly recently to focus on Building Conversationfull-time. But it was at Northwestern that I met my co-founder, George Thrush, who is the Founding Director of the School of Architecture there. It was his original question about wanting a better way to communicate designs that prompted the whole idea.”

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