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  • Heslam: AG’s hearing could be ratings gold

    Boston Herald - 06/13/2017

    And the 19.5 million viewers is probably just the “tip of the iceberg,” added Alan Schroeder, a Northeastern University journalism professor.

    “There’s obviously a lot of people who can’t drop everything they’re doing and tune in. So you’re also getting a lot of replay, people watching it later, people watching the clips,” Schroeder said. “It really resonates well beyond that live daytime audience.”

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