Heslam: AG’s hearing could be ratings gold
Boston Herald - 06/13/2017
And the 19.5 million viewers is probably just the “tip of the iceberg,” added Alan Schroeder, a Northeastern University journalism professor.
“There’s obviously a lot of people who can’t drop everything they’re doing and tune in. So you’re also getting a lot of replay, people watching it later, people watching the clips,” Schroeder said. “It really resonates well beyond that live daytime audience.”