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  • Here’s How to Turn Off Google’s Saved Searches and Personalized Results

    Entrepreneur - 10/01/2018

    Although as much as 11.7 percent of search engine results may show differences due to personalization, according to a 2013 paper by Northeastern University’s Algorithm Auditing Research Group, researchers were surprised to find that past searches and browsing history did not seem to inform results in a signfiicant way. They found that a user’s location — as well as the status of being signed into a Google account — had the most impact on results. (Note that in this paper, researchers included localization in their definition of personalization.) 

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