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  • Got a friend trying to sell you things you don’t want? Here’s how to just say no

    Boston Globe - 11/01/2018

    “We don’t want to hurt feelings,” said Northeastern University marketing professor Jay Mulki, who studies personal selling. “It’s like when you go to someone’s house, and even if the baby is ugly, you are not going to say the baby is ugly. You are going to say, ‘Ahh, look at the cute baby.’ ”

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