Skip to content
  • Global book club launches on Twitter

    The Guardian - 07/01/2011

    1book140 follows last summer’s One Book, One Twitter club, which saw 12,000 people discussing Neil Gaiman’s American Gods on the micro-blogging site. Originator Jeff Howe, author of Crowdsourcing and a professor of journalism at Northeastern University in Boston, decided to relaunch the initiative this year, in conjunction with the Atlantic magazine, and to make it a monthly virtual meet-up for readers. “One Book, One Twitter was a smash. The only problem? It disappeared, like barbecues and seersucker suits, when summer came to a close,” said Howe. “Now it’s back … It has a new name – 1book140 – but what hasn’t changed is the global, participatory nature of the affair: The crowd is still in charge.”

  • Cookies on Northeastern sites

    This website uses cookies and similar technologies to understand your use of our website and give you a better experience. By continuing to use the site or closing this banner without changing your cookie settings, you agree to our use of cookies and other technologies. To find out more about our use of cookies and how to change your settings, please go to our Privacy Statement.