Four tips for scoring the best online deals this holiday season
BetaBoston - 11/28/2014
The holidays are fast approaching, and while you scour the Internet this weekend searching for the perfect deal, it turns out that many companies are watching your Web traffic patterns to determine exactly how much to charge you for your purchase.
Last month, researchers at Northeastern University found that the personalized Web experience—the combination of algorithms and cookies embedded in sites like Google, Netflix, and Yelp that enable them to cater their content to each user—is now also being used by e-commerce sites to determine what price you’ll pay when checking out online. The results are a bit disconcerting, as the team found several instances of price steering (the manipulation of the types of products shown) and price discrimination (the customizing of the price of products) on half of the sites they examined.