Fitness Isn’t a Lifestyle Anymore. Sometimes It’s a Cult They are November Project’s cofounders—and they totally fit their gladiatorial-sounding names: 6-foot-tall, bald, tattooed former collegiate rowers. Back in 2011, when the friends were trying to stay motivated during a Boston winter, they agreed to work out every weekday morning at 6:30, keeping track of their progress on a spreadsheet named for that first month, […]