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  • Finding the best price on Amazon

    Consumer Affairs - 06/06/2016

    Brick and mortar retailers continue to lose business to Amazon.com, which works to make the buying process easy and seamless. You search for a product, it pops up in the buy box, and you add it to your cart.

    But if it is too easy, you may not be getting the best price. At least, that’s the conclusion of marketing researchers at Northeastern University.

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