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  • Elon Musk’s ‘Teslas in tunnels’ are a $52 million bet on the future of transit

    Fast Company - 06/09/2021

    “Musk’s high-profile social media and other activity, for better or worse, keep him and his company in the public eye,” says Bruce Clark, an associate professor of marketing at Northeastern University in Boston. “That he is also a tech visionary appeals to a lot of people who are glad to see someone try to do big, audacious things for (his view of) the betterment of humankind. And his goofy side—getting stoned in public, shooting a convertible into space—appeals to the inner 13-year-old in a lot of us.”

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