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  • Egg-freezing parties aren’t like tupperware parties

    Slate - 11/18/2014

    The latest trend in assisted reproduction is egg-freezing parties, sales events often described as the “new Tupperware parties.” In the I Love Lucy era, Tupperware parties were a marketing breakthrough that made Tupperware plastic storage containers wildly successful. Hosting parties offered women a way to earn money at a time when Rosie the Riveter was being shoved back into the kitchen. Their friends and neighbors, attracted by the games, food, and company, attended as a respite from the tedium of housewifery. And the partygoers bought. Today, an estimated 90 percent of American homes contain a least one piece of Tupperware. As the Danish band Aqua has told us, “Life in plastic, it’s fantastic.”

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