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  • E-commerce sites personalize search results to maximize profits

    Science News - 10/23/2014

    The convenience of comparing airfares at a single travel website while browsing from a smartphone is undeniable. But these modern perks can have a hidden cost: Researchers have uncovered multiple instances of travel and retail websites steering customers toward more expensive prices depending on factors such as whether customers are on a mobile phone, use a particular browser or have purchased particular items in the past.

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