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  • Does Free range chicken really taste better? Knowing how an animal was raised can trick our taste buds

    Daily Mail - 08/25/2016

    ‘We show that what you feel very directly influences not only how you interpret what you see but also very literally what you see,’ said Professor Lisa Feldman Barrett, an expert in the psychology of emotion at Northeastern University, in Massachusetts.

    ‘We call this ‘affective realism’ – the tendency of your feelings to influence the actual content of your perceptual experience.’

    According to the researchers, the findings show people should consider how their beliefs influence the ‘user experience’ in everything creative.

     

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