Do discount travel booking sites really save you money?
Huffington Post - 02/27/2015
Whenever we enter an online travel search, it’s our assumption that these deals are made just for us and that they’re the best available, but that may not always be the case. According to “Measuring Price Discrimination and Steering on E-commerce Web Sites,” a study published by Northeastern University in November 2014, numerous travel booking search engines are guilty of price discrimination or price steering. The study looks at hotel and rental car searches across six popular travel booking sites (CheapTickets, Orbitz, Expedia, Hotels.com, Priceline and Travelocity), and is the first of its kind to compare results between real user accounts and synthetically generated ones.