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  • Do companies charge online shoppers different prices?

    CBS News - 10/26/2014

    For years now, merchants have tracked individual online shopping habits to personalize their websites and attract customers. That also helps them make assumptions about income and spending power. But a new study says some companies are going beyond that by using what they know about each shopper to set different prices for the same product.

    You may have noticed while shopping online your computer seems to know exactly what you’re looking for. That’s because companies track your search and purchase histories to make guesses about what you like.

    But a Northeastern University study shows companies are also using information about how you’re shopping online to customize prices.

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