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  • Differentiation is hard. But necessary.

    Inside Higher Ed - 08/18/2015

    I’ll add that it isn’t a surprise to anyone who works in marketing that colleges and universities look and sound more alike than different. And please note: I’m referring toreal differentiation — not a tagline or visual identity.

    What are other examples of institutions that are clearly differentiated? Here are some that occurred to me immediately:

    • Goucher College: One of the first institutions to require every student to have an international experience.
    • Harvey Mudd College: Harvey Mudd “seeks to educate engineers, scientists, and mathematicians well versed in all of these areas and in the humanities and the social sciences so that they may assume leadership in their fields with a clear understanding of the impact of their work on society.”
    • Northeastern University: Other institutions have coop programs, but not on the scale of Northeastern.
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