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  • Consumers don’t want a personalized experience - 02/27/2018

    The negative effect–remembering that you were creeped out and sharing that you were creeped out–is intensified when creepy ads become intrusive or annoying. As a recent joint study conducted by Microsoft and Northeastern University concluded:

    “the practice of running annoying ads can cost more money than it earns, as people are more likely to abandon sites on which they are present.”

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