Capital campaigns grow in frequency and duration
Boston Globe - 02/13/2015
Northeastern University built in such a regrouping period before launching its current $1 billion capital campaign in 2008. It did that, according to Joseph Donnelly, the school’s vice president for advancement, following complaints by donors after its previous campaign, which ended in 2005 and raised $200 million.
“One of the things we heard at the end of that campaign was that Northeastern had been campaigning … basically nonstop since the 1970s,” Donnelly said, “and donors were tired of Northeastern coming to them.”
The school spent the interim years cultivating new donors to expand its philanthropic base.