Breweries worry about Anheuser-Busch inBev’s stake in RateBeer site
The New York Times - 06/18/2017
A Pew Research Center survey in December found that 82 percent of adults read online customer ratings or reviews before purchasing a product for the first time. Yakov Bart, assistant professor of marketing at Northeastern University, said the platforms that provide these reviews had exploded in influence for businesses.
“It’s better than advertising,” Dr. Bart said. “Not only is it free, but consumers trust it more than regular communications coming from firms or businesses.”